Expertise
Design while the engineering decisions are still open
Sam Salima runs design at TechFabric. Design engineers sit on the same team as the people writing the code, and the earlier they join the more of the product they can shape. The people who shape it stay with it through delivery, so there is no handover to a team you have never met. Smaller pieces are welcome on their own: a design system, a component library, or the design.md that keeps an AI-assisted team consistent.
Design that arrives while the engineering decisions are still open.
What we build
- Design engineers on the delivery team, alongside the people shipping it
- In the first conversations, while the information architecture is still open
- Design systems that later products start from, including our own
- Interfaces for operators and admins, plus the customer-facing surface
How this is delivered
Forward-deployed teams
Product, design and engineering people who sit inside your business, find the real problem, and ship it.
FAQ
Questions we get asked
Do you do design without engineering?
Yes. Design systems, component libraries, and the design.md that keeps an AI-assisted team consistent are all work we take on their own, and they are often how a longer engagement starts. What we do best is a product where design, product and engineering sit in one team, so that is what we will suggest when it fits the problem. It is not a condition of working with us. That model is /services/forward-deployed.
Who runs design?
Sam Salima, in house. He puts the case as arriving while the engineering decisions are still open. The same people stay with the engagement, so the mockups are delivered by the team that drew them.
What does a design engineer actually produce here?
The surfaces people use, and the system underneath them so the next screen does not start from nothing. Sam's team built the reusable components every client-specific design system here starts from. You can see that history in the Fabric case study at /case-studies/fabric-pro.
Tell us what is stuck.
A conversation with the people who would do the work. Sam is in the building.